Our Story

The East India Company once stood for power stolen from India.
Now, it stands for power returned — to us.

 

We’ve taken the name that once loomed over our history and flipped it.
Not to glorify the past, but to reclaim it for every Indian.

 

They took the tea — we’re taking the trademark.
Same name. Different game.

 

This brand is a statement.
A symbol of our strength.
A reminder that what was once used against us can now be worn with pride — by Indians everywhere.

 

When you wear this, you carry our history on your shoulders and our future in your hands.
You wear proof that we are still here, still proud, and still unshaken.

 

Established 1600. Reclaimed 2025.
The East India Company is now under new management — ours.

 

— Sedonah Jain